Video Board
Digital Signage: Serving up success with dynamic digital menu boards
Successful restaurateurs know an important ingredient in marketing their property whets the appetites of customers as possible with the sights, sounds and scents, they can expect inside their restaurant.
But how can they give a glimpse of what lies behind the doors and encourage potential guests inside? Traditionally, many restaurants display their menu in some way part of the glass near the door. But honestly, how is it?
Poorly lit signs are difficult to read, and besides, the selection of a restaurant is as much an emotional experience as it is of order intellectual. Relying on a printed menu to transmit the content of this restaurant fare puts an excessive number of faith in the ability of those who read the menu to connect the written word-ie, chicken Cordon Bleu in memory of a past personal experience with the dish, and in the best circumstances to recall a memory a pleasant palate satisfied. A tall order of a few, poorly lit, words that are likely to be printed in a cursive font which is difficult to read, even under good conditions.
Why not put aside this tradition and to consider a more effective approach? Why tools to display digital work to convey a glimpse of the kitchen in the menu? Although there is no such thing as "smellovision" denial of using the digital billboard to convey the flavor of the kitchen, watching videos of hot steaks on a grill or fire assembly of a delicate French pastry chef is much more powerful to win customers than just the printed page of a menu.
In these applications, digital signage is becoming a dynamic digital menu board not only capable of presenting the text to be transmitted in the menu, but also a video screen offering prospective clients a glimpse of what lies behind the door. Like a digital sign in other applications can be divided into areas of streaming video and scrolling text, digital dynamic menus can be divided into sections devoted to the text to display files Wait menu, video playback of food preparation, graphics and even the brand marquee to promote special offers.
But that just scratches the surface of the true power of dynamic digital menu boards. Like other digital signs, these digital menu boards are easy to update, based on time of day. Thus, breakfast displays give way to the lunch menu as the morning passes, which in turn is be replaced by the dinner menu. In the same spirit, digital menu boards make it easy for restaurant managers to change the menu to promote the offers special day.
Dynamic digital menu boards also offer another powerful tool: a new ability to direct customers to of higher margin items. Before a waiter or waitress still hosts a boss at the table and begins to recite the special day digital menu boards have the ability to influence employers to start thinking about specific menu items ie those promoted with the Digital Video the menu board. With the seed planted a menu selection, the waiter or waitress can provide information and help them decide boss.
Another major advantage of dynamic digital menu boards is their ability to be controlled and monitored from a central location. Although this number is not really an advantage for an operation of mom-and-pop chain and franchise operations with hundreds, even thousands of individual restaurants can ensure consistency in their messaging on-site and remotely monitor the reading of quality control. They may even customized to take advantage of local and regional opportunities.
Whether to encourage customers to choose to eat in a particular restaurant, slices Hourly messaging to reflect the appropriate meal of the day, promoting more menu items or margin to ensure consistency of messaging across the country from a central location, dynamic digital menu boards offer significant advantages over traditional restaurant managers menus displayed. Perhaps the time has come to make these benefits work in your restaurant before setting up down the block does.
About the Author
David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to expand their marketing messages with alternative media. Visit http://www.keywesttechnology.com and find how you can expand your marketing horizons. For further insight, download my free white paper Six Basic Applications for Digital Signage. This paper focuses on applications for the hospitality industry, which are applicable to every industry. And while you are browsing our web site, sign up and take advantage of our free weekly Webinars that give you hands-on experience with our digital signage software.
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