Crystal Clear
5 Steps to Crystal Clear Communications, says President President Top Customer Service and Telemarketing
Cato Old used to punctuate every speech of the old Roman Senate with the battle cry, "Carthage must be destroyed!"
After a long wait its injunctions became implacable politics and the Roman legions marched on Carthage.
Cato "Won" because he does 5 things simple
(1) He decided on a specific goal.
(2) It has made a clear communication to share his message.
(3) It is a communication crystal people who could do exactly what it was called.
(4) He joined this crystal clear communication to all large message sent to all his speeches, and I presume, conversations.
(5) He reiterated his clear communication, without fail never questioned his merit.
As I said in the audio program, "The law of large numbers, if we do something enough, we have good in this area do more, and we become experts Beyond this amount, and we become legends, and absolutely irresistible.
But we will apply the wisdom of Cato to the sale and service, should we?
(1) What is the key objective for a service call to the customer? No. This is not to call shorter, so you can go to the next call unless you use a specially designed call path for this reason. The aim is to produce recommitment, a vow by the customer said he will do more business with you. In addition, we we need to raise the tone of voice to confirm the oath. Once you have clearly defined your goal, you begin to separate your services from those of other customers. different purpose = different results!
(2) The vast majority of scripts sales and customer service calls are dusting cases, exercises unruly in "spraying and praying." They confuse more than clarify, wasting time while everyone else. Much Part of my way to telemarketing and customer service consulting aimed at simplifying and cutting the fluff and confusion. Michelangelo said that does not create its perfect work, the statue of David. He only released from the block of marble in which he was in captivity. Leonardo Da Vinci said: "Simplicity is the ultimate sophistication." Do a review of all your "standard" customer-oriented messages, and to improve now.
(3) vendors constantly trying to sell to people who are bad people, those who are not qualified to buy, and often those who are hostile to the purchase process. Cato's message was aimed at senators who could authorize a war, and it was approved. Had he urged the same action in the streets of citizens who had no real power, he would have gone hoarse, without sending a single tank. We need better strategy to identify and communicate effectively with the power, but it's worth it.
(4) "What are you doing?" It is a question we mean, everywhere. Do you have a proven response that informs and persuades all means? Want to say something to the mixing network, another in your public relations, and third games of your children to Little League? Cato would not.
(5) Repeat, repeat and repeat again your clear communication. You're not just persuading others, did you build!
Especially in an economic context difficult, we need to mobilize all the benefits. One of the most neglected of clarity is created.
If we do that, we can build sales and help customers immensely, and the benefit generously, too.
Dr. Gary S. Goodman is ranked # 1 speaker telemarketing and # 1 ranked customer satisfaction President at Google, and a prominent speaker, looking for sales, the President of negotiation, and counsel. He is a frequent television and radio commentator and bestselling author of 12 books and more than 1,700 articles that appear in 25,000 publications. President Customersatisfaction.com Gary conducts seminars and speaks at programs of the Convention worldwide. His new Nightingale-Conant audio of Crystal Clear Communication: how to explain anything clearly in speech and writing. " His website is: target = "_new" http://www.customersatisfaction.com> and professional speaking, seminars, and invitations to consultation can be sent to: gary@customersatisfaction.com.
Article Source: http://EzineArticles.com/?expert=Dr._Gary_S._Goodman
About the Author
Dr. Gary S. Goodman is a top speaker, sales, service, and negotiation consultant, attorney, TV and radio commentator and the best-selling author of 12 books. He conducts seminars and speaks at convention programs around the world. His new audio program is Nightingale-Conant's "Crystal Clear Communication: How to Explain Anything Clearly in Speech & Writing." He can be contacted at gary@customersatisfaction.com.
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